Adriano Design
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The Carter

Lil Wayne - The Carter

Lil Wayne - The Carter

Concept

This redesign project called for existing album artwork with room for improvement —  I chose to reconstruct the design for Lil Wayne's "The Carter". Not only are his tattoos evocative, they are quintessential Weezy F. Baby. Influenced by the look and feel of a flash sheet you might find in a tattoo parlor, I built a system of illustrations using each individual tattoo and leveraged them across album packaging, posters, merchandise and album release executions in the wild.

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